We work in three main areas: Branding, Inspiration, and Investment
We merged business and creativity
We focus on comprehensive solutions
We see things from the owner-perspective as well as with respect to investment return.
The information revolution has changed the world
Traditional strategies and business models become inefficient
The new economy emerges — here a brand outranks a product, and feeling outranks owning
The new economy is not about having a profile in social media or having a website, but this is a special format of interaction with a consumer
In the new economy, a brand is the unique, integral and emotion-packed world
We create precisely these brands
The Brand is the Soul of Business is a step-by-step algorithm and a toolkit enabling you to shift from scattershot ad campaigns to a consistent brand management, to encourage employees and to skyrocket growth.
The methodology is based on our hands-on experience in CIS countries and the analysis of our brand projects launched under harsh conditions of money and time limits, and when international practices required local adjustments.
The methodology works regardless of a type or scope of business and the market a company operates on.
We are fully responsible for every aspect of a brand
After creating a strategy, we do not consider our job complete. We still bring forward and implement ideas. We make conclusions and come up with solutions that we are ready to put in place.
Design is one of the most powerful branding tools.
In 2003, we established the KARANDASH Design Bureau that became a design department for FEDORIV in 2011.
Its team includes 11 experts headed by chief designer Vitaliy Parfiliyev.
We create not just a logo, but a comprehensive identity system that incorporates all visual manifestations of the brand.
Technologies have dramatically changed the way how people buy, what they dream of and how they live.
Creating a holistic comprehension is impossible, with only traditional communication channels involved. We create the world of the brand, meaning an integrated eco-system filled in with content.
We develop turn-key retail projects.
Merging multiple formats, we provide a new brand experience. In the new economy, retailing means opening cafes in traditional banks, opening restaurants at gas stations, and opening clothing shops at drugstores.
Video is a top-priority data carrier
We generate ideas, look for contractors and perform an author supervision staying in full control of video clips production.
We work with a wide scope of formats, including TV footages, visual installations for rock shows, 360° videos, branded content for social media, etc.
We cooperate with film directors all over the world.
Company owners, founders, businessmen, doers. We call them FATHERs. They are people who create the world. They are wise, brave and powerful. They are charismatic leaders who have a passion for and try to move beyond of what they do.
We cooperate with famous brands such as category leaders, rock stars, sport stars, state corporations and administrations. Most of these have been our partners for many years.
Business needs energy to grow
A boost of inspiration and emotions is sometimes more important than knowledge
Only people with their eyes burning can move ahead and create new things
We are interested in everything that lies at the intersection of business and creativity
We perform, moderate, organize forums and conferences
We invite speakers from all over the globe, hold private workshops for our customers and partners
We do boost!
Ask us to come to you or visit our FEDORIV Hub
Upcoming events in FEDORIV Hub
This is our annual magazine on business and creativity.
The magazine is all about Founding Fathers since we write about people who shape the world, about FATHERs. The magazine is designed to narrate creators about themselves, about their ideas and achievements.
Read the latest issue devoted to the future and the new economy.
Daryna Zholdak Foundation
The Foundation focuses on projects that promote reading, and the development of the Ukrainian language, culture and arts. Besides, the Foundation helps orphanages and child health centres.